Natural and organic food has become more widely available in a growing number of retail outlets. From a shopper's point of view, it's a case of being aware that natural and organic food can be had when you know where to look for it.
In Great Britain, the consumer shift towards natural and organic food is growing at a fantastic rate, prompting the big supermarket chains into re-thinking their marketing strategies. For them, as long as there's a good profit to be made from any sector of the agricultural industry, you can be absolutely certain the supermarkets know about it and will exploit it.
In a way then, consumer power has forced this change for the better. Supermarkets now display an ever increasing range of natural and organic food from fruit and vegetables to meat and dairy products. These organic products are all carefully labeled as such to allay any possible doubts that consumers may have as to their authenticity.
This is good news for the health of a nation.
Good news as well for the soil that produces the fruit and vegetables. Good news too for the animals that are reared for their meat. This is because their living conditions on organic farms are infinitely better than their counterparts which are merely existing until the day they are slaughtered on intensive farms.
Good news for the planet we live on.
The Power to Change
So you, Mr and Mrs Consumer have the power to change things for the better. You must demand good food, free from dangerous pesticides and artificial chemical additives and don't allow yourself to be palmed off with anything less. When enough of you demand what you deserve, then your voice grows in volume and the big supermarket chains have to listen.
It can be done. It is being done. Right now!
Natural and organic food is here to stay and is available at a store near you.
And if it's not - make that store get it for you or tell them you'll go elsewhere for your food!
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